Created as a place for people to meet, leave and read messages, the wall was filled with letters and phrases printed in Helvetica on a magnetic board created by Visual Magentics. Architects, designers, and creatives from all over the world participating, coming up with and posting notes and phrases while getting a hands on look at the light, regular, and bold models.
In addition, many took their own #HelveticaSelfie with the wall for a chance to win their choice from the collection. Take a look at some of the most inventive entries:
Congratulations to Steven R. on Twitter - our winner!
As one of the most respected, used, and easily readable fonts, Helvetica is renowned by designers all throughout the world. It is a perfect match for Mondaine, not only because it creates a graphically clean timepiece, but also because "Helvetica" itself means "Swiss" in Latin. As the classic SBB collections take their design from the iconic Swiss Railway clocks, the Helvetica Collection continues the company's deep-rooted legacy of portraying Swiss culture.
Explore the Helvetica Collection more here.